Strengthening Corporate Publicity to Promote High-Quality Development - A Roundtable on HSBC's Publicity Work

Recently, the company held a symposium on publicity work, bringing together leaders and correspondents from all levels to contribute ideas and suggestions for the development of the company's publicity work. The goal is to strengthen the core effectiveness of publicity work in the company's development process, tell the company's story, spread the company's voice, showcase the company's positive development prospects, and create a positive public opinion environment for the company's innovative development.

At the beginning of the meeting, Chen Suhong, director of the company's office, systematically reviewed the achievements of the company's publicity work in recent years. He pointed out that while past publicity work has improved the company's image and internal cohesion to a certain extent, there are still many problems and challenges that need to be addressed, such as insufficient enthusiasm for contributions to the company newsletter, insufficient diversification of publicity channels, and the need to improve the originality and quality of articles. Participants engaged in enthusiastic discussions on these issues. Everyone agreed that we should deeply mine the highlights and characteristics of daily work, closely combining the unique culture and development history of the company to create more targeted and inspiring publicity articles, providing solid support for the inheritance and development of the company newsletter's culture. Participants also put forward a series of constructive suggestions: given the weak publicity efforts of the company on WeChat Moments, various platforms, and online media, all employees should enhance their proactive publicity awareness and actively use various platforms to promote the company's image; to address the declining readership of the company newsletter, we need to focus on improving the down-to-earth nature of articles, encourage employees to actively contribute articles, and share their real feelings and vivid examples from their work to enhance the readability and attractiveness of the content.

Company chairman Ni Lie emphasized that as an old brand enterprise with more than 50 years of history, the company's culture is the core embodiment of its profound historical background and valuable spiritual wealth. Excellent corporate culture not only effectively inspires employees' sense of belonging and pride, but also serves as a powerful driving force for the company's sustainable development. Therefore, doing a good job in the company's publicity work is of vital significance to the inheritance and promotion of corporate culture.

Regarding internal publicity, Chairman Ni suggested adopting a thematic commissioning approach to enrich the diversity of content in the company newsletter, comprehensively showcasing the highlights of various job positions and the voices of employees. External publicity should focus on the operation and promotion of the official WeChat account, paying attention to the forwarding and dissemination of articles on the official account, showcasing to the outside world the company's united and hardworking, honest and pragmatic corporate image, as well as its innovative and excellence-pursuing corporate culture. Chairman Ni also urged all levels of personnel to enhance their sense of responsibility and self-demands, improve their sense of responsibility, be good at learning and utilizing new technologies, ensure the quality and effectiveness of publicity work, and contribute greater strength to the company's publicity cause.

Finally, Chairman Ni put forward clear requirements and sincere expectations for the company's future publicity work. In the future, the company will strengthen publicity quality, enrich forms and carriers, improve publicity efficiency, accurately convey corporate information and core values, and enhance the soft power of corporate culture. Let us work together, with greater enthusiasm and more solid work, to strive to create a new situation for the company's publicity work, and provide strong ideological guarantee and spiritual motivation for the company's sustainable and healthy development!